In the Context of Reputation Building Through CSR, the Negativity

question 46

Multiple Choice

In the context of reputation building through CSR, the negativity effect means that _____.

• A)Consumers are of skeptical about the motives of companies
• B)Firms overlook the short-term effects of CSR on their profit
• C)Consumers place more weight on negative publicity than on positive news
• D)Negative news travels faster on the web than positive news
• E)Negative news spreads faster online than offline

---

Definitions:

Current Liability

An obligation that a company is expected to pay within the next year or within the normal operating cycle.

Non-current Liability

Long-term financial obligations that are due beyond one year or beyond the normal operating cycle.

Cash Equivalents

Short-term, highly liquid investments that can be easily converted into a known amount of cash with minimal risk of changes in value.

Bank Reconciliation

The process of matching and comparing figures from accounting records against those shown on a bank statement to ensure consistency.