22 a Positive CSR Image Can Work as a Buffer

question 10

True/False

22 A positive CSR image can work as a buffer by reducing the risk of damage to brand reputation in the wake of negative publicity (e.g., the BP Deepwater Horizon oil spill)

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Definitions:

Environmental Scanning

The systematic review and analysis of external conditions to identify potential threats and opportunities for the organization.

SWOT Analysis

A strategic planning tool used to identify an organization's Strengths, Weaknesses, Opportunities, and Threats, facilitating informed decision-making.

Environmental Reporting

The practice of disclosing information about a company's environmental performance and impact to stakeholders, often part of corporate social responsibility reports.

Strategic Analysis

The process of conducting research on the business environment and the company itself to formulate strategy.