Compared to Developed Countries, Segments in Emerging Markets Are

question 62

Multiple Choice

Compared to developed countries, segments in emerging markets are:

• A) enormous.
• B) much more coarse and difficult to define.
• C) harder to reach because media options are not as well developed.
• D) less wealthy.
• E) all of the above

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Definitions:

Promotion

All the activities that communicate the value of a product and persuade customers to buy it.

Market Share

The portion of a market controlled by a particular company or product.

Business-to-business Segmentation

The process of dividing a business market into distinct groups based on various factors like industry, size, or needs for targeted marketing strategies.

Geographic

Relating to the physical and spatial characteristics of an area or environment when segmenting markets.