Companies Have Used Which of the Following Methods to Enhance

question 89

Multiple Choice

Companies have used which of the following methods to enhance product acceptance in emerging markets?

• A) washing machines that can restart after a power outage
• B) changing detergent formulae to use more water
• C) selling a top-end water purifier in India for greater assurance of pure water
• D) lowering quality to keep prices low
• E) all of the above

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Definitions:

Deconditioning

Reversing conditioning to eliminate the conditioned response.

Conditioned Response

The response produced by the conditioned stimulus after classical conditioning (e.g., salivation following the sound of the bell).

White Rat

Often used in psychological experiments, it refers to a laboratory rat that has been bred to be white in color.

Rosalie Rayner

An American psychologist who, along with John B. Watson, conducted the famous Little Albert experiment, demonstrating that emotional reactions could be conditioned in humans.