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The Next Eleven:
Satisfaction Levels
A measure of how goods or services meet or surpass customers' expectations.
Indifference Curve
A graph that shows a combination of two goods that give a consumer equal satisfaction and utility, representing their preferences.
Equal Satisfaction
A principle in consumer choice theory that suggests consumers allocate their resources to maximize satisfaction or utility.
Indifference
A state where a consumer has no preference between two or more choices.
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