The Preferred Entry Mode(s) for Emerging Markets

question 77

Multiple Choice

The preferred entry mode(s) for emerging markets:

• A) include(s) both licensing and minority joint venture.
• B) seek(s) to adapt products to ensure the capture of the market.
• C) involve(s) direct investment to close the market to local challengers and later MNCs.
• D) focus (focuses) on marketing instead of sales.
• E) both a and b

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Definitions:

Aircraft

A vehicle designed to navigate through the air.

Returns to Scale

The change in output resulting from a proportional change in all inputs (factors of production) in the long run.

Inputs

Resources such as labor, materials, and capital that are used in the production process to create goods or services.

Output

The total amount of goods or services produced by a firm, industry, or economy over a certain period of time.