Product Policies That Have Been Pursued When Entering Emerging Markets

question 85

Multiple Choice

Product policies that have been pursued when entering emerging markets include

• A)no adaptation-the risks and expense are too great.
• B)selling a narrow range of premium goods.
• C)pursuing backward innovation.
• D)anchoring the product entry with products near the end of their life cycle in the home market.
• E)all of the above

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Definitions:

Shareholders

Individuals or entities that own shares in a corporation, giving them ownership stakes and typically the right to vote on corporate matters.

Principals

Principals typically refer to the main parties involved in a transaction or operation, such as the owners or chief stakeholders of a company.

Agents

Individuals or entities authorized to act on behalf of others, typically in financial transactions or negotiations.

Primary Market Transaction

A primary market transaction involves the initial issuance and sale of securities directly from the issuer to investors, as opposed to secondary market trading where investors buy and sell securities among themselves.