Backward Innovation and Selling Obsolete Goods

question 87

Multiple Choice

Backward innovation and selling obsolete goods:

• A) run a risk of consumer backlash in emerging markets.
• B) could save the company money on product development.
• C) should not be used because cutting edge products are most highly favored in emerging markets.
• D) are entirely different approaches to entering a market.
• E) a, b and c are all reasonable answers

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Definitions:

Cash Disbursement

The process of paying out money from a fund or account, usually for expenses or investments.