There Are Two Variations of Matrix Structure: the Geographic Matrix

question 29

True/False

There are two variations of matrix structure: the geographic matrix and the divisional matrix.

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Definitions:

Management Tools

Instruments, techniques, or software used to improve business efficiency, manage projects, and achieve organizational goals.

Strategic Marketing Process

A methodical approach involving the analysis, planning, implementation, and control of marketing efforts to achieve organizational objectives.

Market-Product Focus

A strategic approach focusing on specific markets and product lines to meet customer needs effectively.

Perceptual Maps

A visual tool used in marketing to display the perceptions of customers or potential customers regarding products, brands, or companies on various dimensions.