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Brian Is the Brand Manager for Bake 'N Bite Pastries

question 59

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Brian is the brand manager for Bake 'n Bite Pastries.His job requires him to coordinate several aspects of the brand,right from the design to the distribution of the product.Although he does not report to any of the teams being coordinated,he still plays an active role in managing the product.In the context of horizontal linkages,Brian is _____.


Definitions:

One Market

A term referring to a single, integrated market where goods, services, capital, and people can move freely without barriers.

Member Nations

Countries that are members of an international organization or agreement, participating in and adhering to its policies and regulations.

Product Names

The titles given to goods or services to distinguish them from those of competitors and to identify them to consumers.

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