Which of the Following Should a Company NOT Do with a Channel

question 62

Multiple Choice

Which of the following should a company NOT do with a channel partner?

• A) seek companies with good contacts
• B) treat companies as short-term partners
• C) withhold information from the distribution partner
• D) allow the distribution partner to make marketing strategy decisions
• E) all of the above

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Definitions:

Statute of Frauds

A legal principle that requires certain types of contracts to be executed in writing and signed by the party to be charged.

Promissory Estoppel

The legal enforcement of an otherwise unenforceable contract due to a party’s detrimental reliance on the contract.

English Rule

A legal principle where the losing party in a lawsuit is required to pay the winning party's legal costs.

American Rule

A legal principle stating that each party in a lawsuit typically pays their own attorney's fees, regardless of who wins.