Which of the Following Should a Company NOT Do with a Channel

question 62

Multiple Choice

Which of the following should a company NOT do with a channel partner?

• A) seek companies with good contacts
• B) treat companies as short-term partners
• C) withhold information from the distribution partner
• D) allow the distribution partner to make marketing strategy decisions
• E) all of the above

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Definitions:

Secondary Reinforcers

Stimuli that acquire their reinforcing properties through their association with primary reinforcers, such as money being valuable due to its ability to purchase food (a primary reinforcer).

Delayed Reinforcers

A reward that does not immediately follow the desired behavior, which can still effectively modify behavior over time.

Primary Reinforcer

A stimulus that satisfies a basic biological need and does not require learning to be effective, such as food or water.

Basic Physical Need

A basic physical need refers to fundamental requirements for human survival, such as food, water, shelter, and sleep.