When Researchers Try to Put the Word International into Sales

question 95

Multiple Choice

When researchers try to put the word international into sales management and personal selling, clarification is needed. ____________________ considerations
Include issues that analyze more than one country's assets, strengths, and situations,
Or that deal directly with cross-border coordination.

• A) International product
• B) International strategy
• C) International mix
• D) Intercultural
• E) Global society

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Definitions:

Decision Process

The cognitive process that involves making a selection among multiple alternatives, typically followed in problem-solving or choosing between options.

Environmental Scan

The process of systematically examining external and internal environments to identify opportunities, threats, trends, and strategic uncertainties.

Direct Forecast

A method of predicting future values such as sales or trends by directly analyzing specific variables or indicators.

Forecast

A prediction or estimate of future trends, events, or conditions, often based on current data or trends.