If a Company Begins Its Foreign Sales by Exporting Through

question 67

Multiple Choice

If a company begins its foreign sales by exporting through merchant distributors and then purchases a foreign sales subsidiary and locates product warehouses abroad, this
Would be a form of _____________________ integration.

• A) vertical
• B) horizontal
• C) forward
• D) backward
• E) dual

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Definitions:

Centralized Marketing Structure

An organizational approach where marketing decision-making and processes are managed from a single, central point within the company.

Marketing Activities

Tasks and strategies businesses use to promote and sell their products or services to their target audience.

Informal Controls

Unofficial regulations and norms that guide behavior within organizations and groups, often based on culture or social interactions.

Marketing Implementation

The process of executing a marketing plan, turning strategies and plans into actions to achieve strategic marketing objectives.