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When a company has the ____________________ involvement approach, the company (because it uses either host country employees or expatriates) must face
The foreign culture and intercultural communication can become an issue that must
Be dealt with through training.
Product Development
The process of creating, designing, and introducing new products or improving existing ones to meet consumer needs and market demands.
Market Development
A growth strategy that identifies and develops new market segments for current products, including geographic expansion or targeting new segments.
Diversification
A strategy in business and investment to spread risks and opportunities across different markets, products, or investments.
Cash Cow
A product, service, or business unit that generates a steady flow of profits with minimal investment.
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