Message Consistency (An Advertising Standardization Issue) Matters a Great Deal

question 80

Multiple Choice

Message consistency (an advertising standardization issue) matters a great deal in markets with extensive media overlap or for goods that are sold to "cosmopolitan"
Customers who travel the globe. The best example of a product or service that fits the
Above is:

• A) beer.
• B) banking.
• C) a beef product.
• D) an automobile.
• E) cosmetics.

---

Definitions:

Job Enrichment

The process of making a job more rewarding, interesting, and engaging by adding more meaningful tasks and duties.

Decision-making Authority

The power or right conferred on individuals or groups to make important decisions and choices within an organization.

Job Rotation

A human resources strategy where employees are moved between different jobs or tasks at a company to gain experience and skills.

Job Enrichment

A method of motivational management by increasing the degree of responsibility and interest in the job role, aiming to enhance job satisfaction and performance.