In the Domain of Advertising, __________________ Means That Marketers Encourage

question 68

Multiple Choice

In the domain of advertising, __________________ means that marketers encourage their affiliates to adopt, or at least consider, advertising ideas that have proven
Successful in other markets. Which of the following standardization benefits applies?

• A) scale economics
• B) consistent image
• C) cross-fertilization
• D) global consumer segments
• E) creative talent

---

Definitions:

Joint Venture Firm

A business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance.

Sole Proprietorship

A company that is owned and run by just one person, with no legal separation between the owner and the business itself.

Limited Liability Company

A business structure that combines the pass-through taxation of a partnership or sole proprietorship with the limited liability of a corporation.

Discretionary Income

The amount of an individual's income left for spending, investing, or saving after taxes and basic necessities have been paid.