There Are a Variety of Formats for Creating International Advertising

question 89

Multiple Choice

There are a variety of formats for creating international advertising. With _________ advertising, guidelines are given to local affiliates concerning the execution of the
Advertising. The guidelines are then conveyed via manuals or tapes.

• A) export
• B) import
• C) prototype (pattern)
• D) concept cooperation
• E) psychological

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Definitions:

Law

A system of rules and guidelines which are enforced through social institutions to govern behavior.

Interactive System

A computer system designed for human interaction, allowing users to directly manipulate graphics, text, or other data on a screen.

Stakeholders

Individuals or groups that have an interest, stake, or investment in a business or project and can affect or be affected by its operations.

Shareholders

Individuals or entities that own shares in a corporation, thereby having an interest in its performance and potential entitlement to dividends.