Given That Advertising Regulations Not Only Govern Advertising in Foreign

question 22

Multiple Choice

Given that advertising regulations not only govern advertising in foreign markets but can also create difficulties, how can marketers cope? All of the following are
Valid suggestions EXCEPT:

• A) keep track of regulations and pending legislation.
• B) challenge regulations in court.
• C) adapt the marketing mix strategy.
• D) try to circumvent the regulation by using local advertisers.
• E) lobby for favorable regulations or results.

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Definitions:

South Carolina

A state in the southeastern United States, known for its shorelines, subtropical beaches, and historical significance in the American Civil War.

Gold Coast

A region on the Gulf of Guinea in West Africa known for its gold exports; also the name of a historic British colony that became Ghana.

Slave Trade

The historical capturing, selling, and buying of human beings for the purpose of forced and unpaid labor, particularly prevalent across the Atlantic from the 16th to the 19th centuries.

Polygyny

Refers to a form of polygamy where a man is allowed to have more than one wife at the same time.