There Are a Variety of Formats for Creating International Advertising

question 30

Multiple Choice

There are a variety of formats for creating international advertising. With _________ advertising, the creative strategy is highly centralized. Universal copy is developed
For all markets.

• A) export
• B) import
• C) prototype (pattern)
• D) concept cooperation
• E) psychological

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Definitions:

Reciprocal

Pertaining to a mutual exchange or relationship in which both parties give and receive something of value.

Groupthink

A psychological phenomenon that occurs within a group of people when the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome.

Devil's Advocate

A person who expresses a contentious opinion in order to provoke debate or test the strength of the opposing arguments.

Impartial

Being unbiased or fair, not favoring one side or party over another.