To Promote the Xbox Video Program, Microsoft Gave Away Two

question 49

Multiple Choice

To promote the Xbox video program, Microsoft gave away two million DVDs with an interactive commercial.This is an example of which of the following trends?

• A)growing commercialization and deregulation of mass media.
• B)shift from radio and print to TV advertising.
• C)rise of global and regional media.
• D)growing spread of interactive marketing.
• E)improved monitoring.

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Definitions:

Buying Center

A group of individuals within an organization who are involved in making a purchasing decision.

Deciders

Individuals or groups within an organization responsible for making final purchasing or policy decisions.

Formal Authority

The power granted to an individual or organization by virtue of their position or role, enabling them to enforce rules or make decisions.

Buying Center

A group of individuals within an organization who collectively participate in the decision-making process regarding the purchase of goods and services.