In a Modern Sense, the Goal of Many MNCs Is

question 41

Multiple Choice

In a modern sense, the goal of many MNCs is to pursue a(n) ________________ program. In this program, coordination of all communication vehicles would take
Place. Key ideas would be communicated in a unified manner.

• A) vertical communications
• B) horizontal communications
• C) integrated marketing communications
• D) global communications
• E) synergistic communications

---

Definitions:

Personal Characteristics

Attributes or qualities specific to an individual that define their personality, behavior, and abilities.

Conditioning

The process of learning associations between environmental events and behavioral responses, typically discussed in the context of classical and operative conditioning.

Spotlight Effect

The psychological tendency to overestimate the extent to which our actions and appearance are noticed by others.

Current

Pertaining to the present time or most recent; also refers to a flow of electricity through a conductor.