Linked to the Brand Name Is a Collection of Assets

question 112

Multiple Choice

Linked to the brand name is a collection of assets and liabilities called _____.

• A)the trademark
• B)the patent
• C)knowledge
• D)proprietary investments
• E)brand equity

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Definitions:

Haptics

The study of touch and its implications in human interaction and technology, including the design of devices that mimic the sensation of touch.

Body Language

Nonverbal communication through physical behaviors, such as gestures, facial expressions, and posture.

Culture Shock

Describes the feeling of disorientation or uncertainty experienced by someone when they are suddenly subjected to an unfamiliar culture, way of life, or set of attitudes.

Non-material Culture

The ideas, beliefs, practices, and values of a society, in contrast to its physical objects and technology (material culture).