Blistex, a Tiny U

question 21

Multiple Choice

Blistex, a tiny U.S. company that makes primarily lip-care products, has a very limited range of product lines that are marketed to foreign markets. Blistex would
Probably choose which of the following strategies for entering foreign markets?

• A) an extension of the domestic line.
• B) an extension of a joint venture or strategic alliance.
• C) a subset of the home market's product line.
• D) a mixture of local and nonlocal product lines.
• E) a completely localized product line.

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Definitions:

Negative Reinforcement

A reinforcement procedure in which a response is followed by the removal, delay, or decrease in intensity of an unpleasant stimulus; as a result, the response becomes stronger or more likely to occur.

Primary Reinforcer

A stimulus that is inherently reinforcing, typically satisfying a physiological need; an example is food.

Secondary Reinforcer

A stimulus that has acquired reinforcing properties through association with other reinforcers.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.