Genuinely Global Marketers Try to Figure Out How to Create

question 98

Multiple Choice

Genuinely global marketers try to figure out how to create products with a global scope rather than just for a single country. The mindset is to zero in on global
Opportunities. The strategy that best describes this approach is called:

• A) product and communication extension--dual extension.
• B) product invention.
• C) product extension--communications adaptation.
• D) product adaptation--communications extension.
• E) product and communications adaptation--dual adaptation.

---

Definitions:

Lists

Ordered collections of items, information, or tasks, often used for organization, referencing, or planning purposes.

Simplify

To make something easier to understand or do by reducing its complexity or breaking it down into more manageable parts.

Readability

The ease with which a reader can understand and navigate through a text based on its style, layout, and language.

Techniques

Methods or procedures employed to achieve a specific task or to enhance the effectiveness of a process.