One of the Pitfalls That a Global Marketer Can Run

question 34

Multiple Choice

One of the pitfalls that a global marketer can run into is _____________. This would occur when too much adaptation to the local market occurs and the brand
Becomes vulnerable to losing its unique foreigness.

• A) overcustomization
• B) micro-managing
• C) technocracy
• D) group think
• E) overstandardization

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Definitions:

Electronic Commerce Transactions

Business dealings conducted over electronic systems such as the internet, including buying and selling goods or services and the transfer of money.

Contract Elements

Essential components required for a legally binding contract, including offer, acceptance, consideration, capacity, and legality.

Uniform Electronic Commerce Act

Legislation aimed at standardizing and facilitating electronic transactions across jurisdictions.

UECA

Stands for Uniform Electronic Commerce Act; a set of laws intended to facilitate electronic commerce by giving legal recognition to electronic records and signatures.