Which of the Following Is NOT One of the Strategic

question 11

Multiple Choice

Which of the following is NOT one of the strategic options available to the marketing planner, considering various product policies that could be devised for the
International marketplace?

• A) product and communication extension--dual extension.
• B) communication extension--mono extension.
• C) product extension--communications adaptation.
• D) product adaptation--communications extension.
• E) product and communications adaptation--dual adaptation.

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Definitions:

Inventory

The goods and materials that a business holds for the ultimate goal of resale or production.

Cost of Goods Sold

The immediate expenses connected to the manufacturing of goods a company sells, such as materials and labor.

Corporate Life Cycle

A concept that describes the progression of a company through stages of growth, maturity, and decline or renewal.

Lapse

The expiration or termination of a right, privilege, or policy due to the passage of time or inaction.