Genuinely Global Marketers Try to Figure Out How to Create

question 98

Multiple Choice

Genuinely global marketers try to figure out how to create products with a global scope rather than just for a single country. The mindset is to zero in on global
Opportunities. The strategy that best describes this approach is called:

• A) product and communication extension--dual extension.
• B) product invention.
• C) product extension--communications adaptation.
• D) product adaptation--communications extension.
• E) product and communications adaptation--dual adaptation.

---

Definitions:

Contribution Margin

The amount remaining from sales revenues after all variable expenses have been deducted.

Fixed Costs

Expenses that do not change in proportion to the activity of a business, i.e., they remain constant regardless of the level of production or sales.

Discontinue Department

The process or decision to eliminate a particular department or business unit that is not performing up to expectations or aligning with company strategy.

Advanced Level

Refers to a stage or qualification that is considered to be more complex and challenging than basic or intermediate levels.