The Primary Advantage to Using a Standardization Approach to Marketing

question 16

Multiple Choice

The primary advantage to using a standardization approach to marketing a product in the international arena is:

• A)minimization of costs (which can be passed on to customers).
• B)more profit.
• C)less service complaints.
• D)less product returns.
• E)standard budgets.

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Definitions:

Imports

Goods and services purchased from other countries.

Exports

Goods or services sent from one country to another for sale or trade.

International Trade

The exchange of goods, services, and capital across international borders or territories, which involves the import and export activities between different countries.

Prosperity

A state of economic well-being and successful, flourishing conditions, often associated with wealth.