One of the Pitfalls That a Global Marketer Can Run

question 34

Multiple Choice

One of the pitfalls that a global marketer can run into is _____________. This would occur when too much adaptation to the local market occurs and the brand
Becomes vulnerable to losing its unique foreigness.

• A) overcustomization
• B) micro-managing
• C) technocracy
• D) group think
• E) overstandardization

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Definitions:

Dilate Blood Vessels

The process of widening or expanding the lumens of blood vessels, often to increase blood flow to certain areas of the body.

Glossopharyngeal Nerves

Cranial nerves IX that innervate the tongue and pharynx, playing key roles in taste, swallowing, and salivation.

Salivary Glands

Exocrine glands that produce saliva to initiate digestion and moisten the mouth.

Sense of Smell

The ability to detect and interpret odors through receptors in the nose, technically known as olfaction.