Testing Objectives, Testing Marketing Mixes, Making Projections of Sales Volume

question 94

Multiple Choice

Testing objectives, testing marketing mixes, making projections of sales volume, and analyzing potential competitive marketing mixes are all reasons to conduct:

• A)attitude screens.
• B)product models.
• C)product concepts.
• D)test markets.
• E)focus concepts.

---

Definitions:

Product-Variety Externality

An economic effect where an individual's consumption choices can lead to an increase in the variety of products available, potentially benefiting other consumers.

Negative Externality

A cost that affects a party who did not choose to incur that cost, often associated with production or consumption activities.

Monopolistically Competitive

A market structure characterized by many firms selling products that are similar but not identical, allowing for some degree of market power and differentiated competition.