If Prospective Customers Are Contacted and Shown Commercials for the New

question 88

Multiple Choice

If prospective customers are contacted and shown commercials for the new product and existing brands (then asked to state attitudes and preferences of what
They have seen) , then the marketing research entity will probably have conducted
A(n) __________________ instead of a full test market.

• A) thought panel
• B) laboratory test market
• C) internet exposure technique
• D) preferred patron experiment
• E) break-even analysis

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Definitions:

Simpler Outline

A streamlined framework or plan that presents the basic structure or main points of a project or document in a concise and easy-to-understand manner.

Font Sizes

The measure of the size of the text in a document or screen, typically indicated in points (pt), affecting the readability of the printed or displayed text.

Reinforce Your Theme

The practice of consistently supporting and highlighting the central message or idea in a piece of writing, speech, or marketing campaign.

Purpose

The reason behind an action, decision, or creation, outlining the intended goal or objective.