One Method of Assessing Whether a Company Should Enter a Foreign

question 15

Multiple Choice

One method of assessing whether a company should enter a foreign market or not is to use an opportunity matrix. To use such a matrix, the marketer should assess high,
Moderate, and low opportunities as measured on business and political risk and
___________________ scales or cells.

• A) demand
• B) financial constraints
• C) market opportunities
• D) market sensitivity
• E) distance from home market

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