The Textbook Discusses Four Different Ways of Developing a Global

question 12

Multiple Choice

The textbook discusses four different ways of developing a global product policy, all of which are generally considered an effective means to streamline manufacturing EXCEPT:

• A) core component standardization.
• B) product design families.
• C) universal product with all features.
• D) universal product with different positioning.
• E) local product with core components.

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Definitions:

Dual Distribution

Dual distribution refers to a marketing strategy where a firm reaches its customers through two or more different types of distribution channels.

Merchandise

Products or goods that are bought, sold, or traded, often within the retail industry, to satisfy consumer needs and wants.

Channels

The pathways or routes through which goods and services flow from the producer to the consumer, including physical distribution and marketing channels.

Pricing

The process of determining the value at which a product or service will be sold to consumers.