A Persistent Problem Faced by International Marketers Is How to Strike

question 23

Multiple Choice

A persistent problem faced by international marketers is how to strike the balance between standardization and customization. Using international marketing
Segmentation to shed some light on this issue would be an example of which of the
Following reasons why international marketers implement international market
Segmentation?

• A) country screening.
• B) marketing mix policy.
• C) global market research.
• D) positioning strategy.
• E) entry decisions.

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Definitions:

Majority Voting

A process of making decisions where the choice that gets over fifty percent of the votes prevails.

Pizza Order

Consists of a request by a customer to purchase a specific type of pizza with chosen toppings, size, and quantity from a pizzeria or restaurant.

Paradox of Voting

The situation in which individual rationality (deciding not to vote because a single vote rarely decides an election) leads to a collective problem (poor electoral outcomes if many decide not to vote).

Median-Voter Model

The median-voter model is a political theory that suggests outcomes of majority-rule elections are determined by the preferences of the median voter.