When Nokia Used a Global Campaign to Promote Their New

question 87

Multiple Choice

When Nokia used a global campaign to promote their new product (Nokia 900 Communicator) that combined phone, fax, e-mail, and Internet functions with the slogan "Everything. Everywhere," they were appealing to a(n) ______________________ segment.

• A) diverse
• B) universal
• C) combination
• D) customized
• E) international

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Definitions:

Ethmoid

A spongy bone located between the eyes that forms part of the nasal cavity and the floor of the cranium.

Maxillary

Pertaining to the maxilla, the upper jawbone in vertebrates.

Zygomatic

Referring to the zygoma or cheekbone, a bone that contributes to the structure of the face.

Vomer

A thin, flat bone forming the posterior and inferior portion of the nasal septum.