Behavior Segmentation Criteria Includes the Following Criteria EXCEPT

question 78

Multiple Choice

Behavior segmentation criteria includes the following criteria EXCEPT:

• A) brand/supplier loyalty.
• B) brand equity.
• C) usage rate.
• D) product penetration.
• E) benefits sought.

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Definitions:

CRM

Stands for Customer Relationship Management, a strategy or software that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle.

Spreadsheet Organizer

A tool or software used for organizing, analyzing, and storing data in tabular form, facilitating calculations and data management.

Personal Productivity

An effort by the salesperson to increase productivity through a number of tools including more efficient data storage and retrieval, better time management, and enhanced presentation.

Sales Force Automation

The use of software to automate business tasks of sales, including order processing, contact management, inventory monitoring, and customer management.