The Goal of Market Segmentation Is to Break Down the Market

question 39

Multiple Choice

The goal of market segmentation is to break down the market for a product or a service into different groups of consumers so the firm can:

• A)tailor its marketing mix to each individual segment.
• B)make the sales job easier.
• C)offer a customized product to every consumer.
• D)offer a standard product to every consumer.
• E)make more money.

---

Definitions:

Pricing Constraint

Limitations or factors that affect how a company can price its products or services, such as cost, competition, and demand.

Corporate Social Responsibility

Corporate social responsibility (CSR) involves businesses undertaking initiatives to contribute positively to society and the environment beyond their core economic motives.

Competitive Markets

Markets characterized by the presence of multiple sellers and buyers, leading to a high level of competition and consumer choice.

Pure Monopoly

A pure monopoly exists when a single company or entity is the sole provider of a particular product or service, facing no competition in its market.