With Respect to Properties That an International Market Segment Should

question 74

Multiple Choice

With respect to properties that an international market segment should ideally possess, the ____________________ property is important (for market segmentation to
Be meaningful) when effective marketing programs involving the 4 Ps can be
Developed to evoke the desired response from the target segment.

• A) measurable
• B) sizable
• C) responsive
• D) accessible
• E) actionable

---

Definitions:

Weighted Average

A calculation that takes into account the varying degrees of importance of the numbers in a data set, providing a measure of central tendency.

Purchase Costs

Expenses incurred to acquire goods or services, including the buying price and other associated costs.

Inventory Control

The management practice of overseeing and controlling the ordering, storage, and use of components that a company uses in the production of the items it sells.

Receiving Report

A document that records the details of goods received by a business, often used to verify shipments and to match with purchase orders.