Examlex
Cathay Pacific (a Hong Kong based airline carrier) recently wanted to increase services to its Asian customers. It added a wide variety of Asian meals and
Entertainment and introduced a new advertising slogan "The Heart of Asia." This
Would be an example of which of the following reasons why international marketers
Implement international market segmentation?
Necessities
Basic needs required for sustaining human life, such as food, water, shelter, and clothing.
Income
Money received, especially on a regular basis, for work or through investments.
Industry Life Cycle
A concept that describes the stages of growth and development that an industry goes through from inception, through growth, maturity, and eventually decline.
Stock Prices
The current market price at which shares of a company are bought or sold.
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