With Respect to Comparing Country Segmentation (Classifying Countries into Groups)

question 34

Multiple Choice

With respect to comparing country segmentation (classifying countries into groups) , when only one segmentation tool is used, the researcher could:

• A)simply compute the mean or median and split the countries into two groups.
• B)simply compute chi-square and look for differences.
• C)use cluster analysis.
• D)use correlation analysis.
• E)use nonparametric statistics.

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Definitions:

Hypothesis Testing

A statistical method used to evaluate the plausibility of a hypothesis by using sample data.

Confidence Level

A measure of how certain one can be about the accuracy of the results obtained from a statistical test, often expressed as a percentage like 95% or 99%.

Descriptive Statistics

Statistical methods that summarize or describe a collection of data points, including measures like mean, median, and mode.