All of the Following Are Major Challenges That a Global

question 19

Multiple Choice

All of the following are major challenges that a global marketing researcher might face EXCEPT:

• A) argument over budget expenditures between international markets.
• B) complexity of research design due to environmental differences.
• C) lack and inaccuracy of secondary data.
• D) time and cost requirements to collect primary data.
• E) coordination of multicountry research efforts.

---

Definitions:

Gross Margin

The difference between sales revenue and the cost of goods sold, expressed as a percentage of sales revenue.

Variable Cost

Charges that fluctuate in accordance with the degree of business operations or output levels.

Cost of Goods Sold

The immediate outlays necessary for the crafting of goods a business sells, involving materials and labor.

Variable Selling Expenses

Selling expenses that fluctuate with sales volume, such as commissions and shipping fees.