A Major Disadvantage of the Omnibus Surveys Is That

question 55

Multiple Choice

A major disadvantage of the omnibus surveys is that:

• A)it is usually culturally biased.
• B)it is very expensive.
• C)clients cannot incorporate their own questions in the survey.
• D)the survey does not usually contain many consumer-related questions.
• E)only a limited amount of company-relevant information is obtainable.

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Definitions:

Social Exchange Theory

A hypothesis positing that actions within a society stem from a transactional process designed to optimize advantages while reducing disadvantages.

Bystander Effect

A social psychological phenomenon where individuals are less likely to offer help to a person in need when other people are present.

Commotion

Disturbance or turmoil caused by a large amount of noise and confusion.

Social Exchange Theory

A sociological and psychological theory that studies the social behavior in the interaction of two parties that implement a cost-benefit analysis to determine risks and benefits.