With Respect to Standardization of Research Results, Even When Dealing

question 100

Multiple Choice

With respect to standardization of research results, even when dealing with cross- country marketing research, which of the following entities usually desires
Standardization of data collection, sampling procedures, and survey instruments?

• A) the local government
• B) the local research agency
• C) the local subsidiary
• D) the home office
• E) the home research agency

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.