Examlex
The first step in the marketing research process is described as _____.
Cause-and-effect
The principle that an action or event will produce a certain response or outcome in the natural or human-made world.
Correlational Data
Data used to measure and describe the degree to which two or more variables are related, without inferring a cause-and-effect relationship.
Surgeon General
The leading spokesperson on matters of public health in the federal government of a country, often heading a specific governmental public health agency.
Dependent Variable
In research, it's the variable that is tested and measured, often to see the effects of variations in the independent variable.
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