International Marketers Cannot Afford to Be ______ as They Interact

question 59

Multiple Choice

International marketers cannot afford to be ______ as they interact with a multitude of political and legal systems, including their own at home.

• A)geocentric
• B)ethnocentric
• C)polycentric
• D)multicentric
• E)none of the above

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Definitions:

Misery Index

An economic indicator created by adding the unemployment rate to the inflation rate, aiming to measure the health of an economy and the well-being of its citizens.

Unemployment

A macroeconomic condition where individuals who are capable of working and are seeking work cannot find employment.

Inflation Rates

The rate expressed in percentage at which the overall price level for goods and services increases, leading to a decline in purchasing power.

Inflation

The rate at which the general level of prices for goods and services is rising, eroding purchasing power currency over time.