Promotion Strategies Can Be Most Challenging Globally

question 11

Multiple Choice

Promotion strategies can be most challenging globally. Changes for a U.S.-style ad might include:

• A) translation into another language
• B) lots of explanatory copy
• C) pictures and few or no words except the brand name
• D) appeals for large groups rather than individuals
• E) all of the above

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Definitions:

Standing Plans

Pre-established policies, procedures, and rules designed to guide actions and decision-making in an organization's recurring situations.

Strategic Plans

A systematic process of envisioning a desired future, and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.

Single-use Plans

Specific plans developed to achieve a particular goal that is not expected to recur, used for unique or non-routine situations.

Strategic Plans

Documents or frameworks that outline an organization's long-term goals and the actions needed to achieve them, taking into account external and internal environments.