A Los Angeles Radio Contest Targeting Hispanic Families Offered Two

question 94

Multiple Choice

A Los Angeles radio contest targeting Hispanic families offered two tickets to Disneyland. The contest failed because the station forgot about the effect of
______________________ on the Hispanic culture.

• A) cultural homogeneity
• B) nuclear family
• C) reference groups
• D) social class
• E) extended family

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Definitions:

Geographical Groupings

The classification of areas or locations based on shared geographical, cultural, or administrative traits, often used in data analysis and marketing strategies.

Market-Based Groupings

Classification of markets, products, or customers based on shared characteristics or behaviors in a commercial context.

Market-Based Groupings

Classification of customers or products based on market-related factors such as geographic location, customer type, or product usage, allowing for targeted marketing strategies.

Customer Segments

Groups of potential customers categorized based on similar needs, characteristics, or behaviors, targeted in marketing.