The Consumer Research Literature Identifies Three Kinds of Reference Groups

question 51

Multiple Choice

The consumer research literature identifies three kinds of reference groups:

• A) membership groups, anticipatory groups, and local groups.
• B) membership groups, anticipatory groups, and global groups.
• C) membership groups, anticipatory groups, and legal groups.
• D) membership groups, anticipatory groups, and dissociative groups.
• E) membership groups, anticipatory groups, and friendship groups.

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Definitions:

Charleston

A historic city in the state of South Carolina, known for its significant role in early American history, including the slave trade.

Lowcountry

A geographic and cultural region along the coast of South Carolina, Georgia, and northeast Florida, known for its unique history and cultural heritage.

Mulattoes

Historically a term used to describe individuals born of one white parent and one black parent, but now considered outdated and offensive.

Lower South

Geographical region of the United States, often referencing the states most dependent on slave labor and that seceded first during the Civil War.