According to the Textbook, Within a Given Culture, Consumption Processes

question 10

Essay

According to the textbook, within a given culture, consumption processes can be described via a sequence of four stages.List and describe each stage.Your description can use the form of indicating questions that might be asked at each stage.

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Definitions:

Retailer

A business or person that sells goods directly to consumers, typically operating from a physical or online store.

National Brand

Products or services that are marketed under a manufacturer's branding and distributed across an entire country, distinct from private labels or local brands.

Private-label Brand

Products manufactured by one company for sale under another company's brand, typically offered as lower-cost alternatives to national brands in retail stores.

National Brand

A brand that is marketed and recognized across an entire country, offering a consistent product or service quality and experience.